Types of Schema Markups

 

Types of Schema Markups


  • Organization Schema

The organization schema markup helps generate brand signals which can enhance your Knowledge Graph entry and website snippet presence in the search engine results pages (SERPs).


  • WebSite Schema

The WebSite schema markup helps generate the Sitelinks Search Box feature for brand SERPs and can help your site name to appear in search results. You must, of course, have an existing site search on your website to enable the Sitelinks Search Box element.



  • Breadcrumbs

The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages in the SERPs.


  • Site Navigation Schema 

The SiteNavigationElement markup can help increase search engines’ understanding of your site structure and navigation and can be used to influence organic sitelinks.

  • Video Schema

A site with embedded or hosted video content can leverage the VideoObject schema. Google primarily displays video rich snippets for YouTube videos, but this will help video rich snippets to appear for your Web pages in Google Video Search.



  •  Product & Offer Schema 

Used together, the Product and Offer markups can help product information to appear in the SERPs, including price and status information. Note that the Offer markup is required in order for the price to appear in Google SERPs.


  • Rating Schema 

The Rating schema is primarily used on e-commerce sites but can also be used for a local business site, such as a restaurant. When an item has multiple ratings that have been averaged together to produce an aggregate rating, you’ll want to use the AggregateRating schema.

  •  Article Schema

If you’re a publisher website, the NewsArticle or BlogPosting schemas are recommended (choose one or the other, depending on your site/content).

  • Event Schema 

The Event markup can be used for sites that organize events, musical concerts or art festivals to generate event rich snippets.




  • Recipe Schema 

Recipe websites can leverage Recipe schema markup to enable recipe rich snippets.

  •  Person Schema

The Person markup can be leveraged to influence Knowledge Graph results about an individual.





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